Category: Business Diaries

How to prepare for a bookstore author event

Today I’m going to share some of the ways I prepare for an author event. Specifically, a bookstore appearance where you read your work and participate in a discussion with the audience. After the She’s Not Home launch event I got some feedback that I was really prepared and easy to work with. This isn’t…

May 19, 2023
Self-publishing and print-on-demand platforms: which one we choose matters a lot

In my adult life, I’ve watched self-publishing evolve so much. These days, authors have a wealth of options to get a book out into the world, many of them surprisingly economical thanks to print-on-demand. It’s easier than ever to produce and distribute books in the same league with big traditional publishers. This is kind of…

November 30, 2022
I’m already a successful author, and that’s why I need a pen name

I’ve hinted about this before, but over the coming weeks you might see a lot more of a new name around here: Lena George. Lena is my pen name for my fiction writing, and her first novel comes out this fall. I went back and forth a lot on this decision. Now, as I lay…

July 13, 2022
My newly ad-free online platform, almost five months in

I took my online platform ad-free almost five months ago to align my revenue streams more closely with my mission. My dislike for ads made them ineffective anyway. Between the number of ad categories I blocked and how I shoved them out of the way in my site design, they didn’t earn me much money.…

February 19, 2020
Why do people like me? And other questions to guide my writing platform

Psst: this post contains affiliate links because I mention a few books. Clicking on them will help support my writing but as you’ll see, I’m not exactly trying to sell anything here 😉 As I start the new year with several writing successes under my belt, I’ve been turning a question over in my mind:…

January 4, 2020